The best logo-brand-sign-thing I've ever seen.
I used to work in advertising and marketing. But not anymore, though the trauma of it all does cause the occasional brand-nazi flashback.
Making your business' "identity" correct and consistent became THE MAIN THING in the late 1990s, early 2000s. And for many it tragically still is.
Successful businesses have always been so much more than the image they project to the world.
The out-dated sign for The Vacuum Shop is great because it is clever, fun, and clear. It says that there is a vacuum shop there. If you have a vacuum or need a vacuum, you go there.